Let’s say you hired an SEO company in Kent because you want to target that area specifically with your online marketing. The SEO company you choose may be able to create a solid online presence in Kent so that a great many potential customers that live in the area will see you first on Google and Bing. This sounds like a good thing, but some people wonder if such a strong local influence will limit their online marketing pull in other areas and on the internet in general.
Some websites take pride in large content pieces that make for more thoughtful reading. Others, however, work well with banks of images. Do you know that search engine optimisation (SEO) is also applicable for images in the same way that marketers use the same tool for texts? An article in the bloggers’ forum Shout Me Loud! stresses the need for images to rank just as well in search engines.
Image-heavy websites are highly important to an online audience thirsty for something that visually describes a story instead of just reading them. Stock-photo websites or popular image repositories like Getty Images have been at the forefront serving websites that like to sate their customers’ visual appetites. When your image-gallery website needs a shot in the arm to enhance its ranking in search results, consult with SEO professionals in Kent, such as the crew from New Leaf Web Media, on how to effectively pull the elements together.
Search engine optimization (SEO) and social media optimization (SMO) are two different online marketing methods that are often treated separately. After all, the former is used in search engine sites while the latter focuses on social media sites. However, despite their differences, there are special connections between them that marketers can use to boost marketing strategies.
In his article for Forbes.com, contributor Jayson Demers discussed how some social media practices can help improve a website’s ranking in search engine results pages (SERPs). These methods including growing the number of followers, encouraging external inbound links, and optimizing posts for searchers, which are actually social media optimization techniques.
Online marketing trends come and go, and search engine algorithms get major overhauls from time to time. Yet the overall goal of search engine optimisation (SEO) endures. Effective SEO enhances website traffic and search engine results page (SERP) ranking, factors that in turn increase brand awareness and attract potential customers.
If you are targeting customers within your community, for example, then you’d want to make sure your content appeals to them and that your website is local search friendly. When it comes to successful SEO in Kent, London, and East Sussex, you’d want to maximise online marketing best practices to enable your business to stand out.
Smart phones are now becoming a must-have for every Briton. Last year, a survey showed that 57 % of the whole UK population own smartphones, and 69% of smartphone owners use them for internet surfing. Undeniably, mobile use is on the rise, and the same survey showed that 30% of internet usage is now on mobile, 18% of which are from phones while the remaining 12% are from tablets. In fact, mobile internet usage in the UK had surpassed that of Americans, which is at 22%.
Even experts have predicted that this year will see a match between mobile and desktop internet usage, and there might come a time when mobile will completely surpass the desktop. It’s important to know these trends, particularly when it comes to your internet marketing strategies, and these recent numbers and statistics prove the increasing importance of having a responsive web design if you want to have a successful SEO in Kent campaign.