Online marketing trends come and go, and search engine algorithms get major overhauls from time to time. Yet the overall goal of search engine optimisation (SEO) endures. Effective SEO enhances website traffic and search engine results page (SERP) ranking, factors that in turn increase brand awareness and attract potential customers.
If you are targeting customers within your community, for example, then you’d want to make sure your content appeals to them and that your website is local search friendly. When it comes to successful SEO in Kent, London, and East Sussex, you’d want to maximise online marketing best practices to enable your business to stand out.