Online marketing trends come and go, and search engine algorithms get major overhauls from time to time. Yet the overall goal of search engine optimisation (SEO) endures. Effective SEO enhances website traffic and search engine results page (SERP) ranking, factors that in turn increase brand awareness and attract potential customers.
If you are targeting customers within your community, for example, then you’d want to make sure your content appeals to them and that your website is local search friendly. When it comes to successful SEO in Kent, London, and East Sussex, you’d want to maximise online marketing best practices to enable your business to stand out.
Smart phones are now becoming a must-have for every Briton. Last year, a survey showed that 57 % of the whole UK population own smartphones, and 69% of smartphone owners use them for internet surfing. Undeniably, mobile use is on the rise, and the same survey showed that 30% of internet usage is now on mobile, 18% of which are from phones while the remaining 12% are from tablets. In fact, mobile internet usage in the UK had surpassed that of Americans, which is at 22%.
Even experts have predicted that this year will see a match between mobile and desktop internet usage, and there might come a time when mobile will completely surpass the desktop. It’s important to know these trends, particularly when it comes to your internet marketing strategies, and these recent numbers and statistics prove the increasing importance of having a responsive web design if you want to have a successful SEO in Kent campaign.