All About Optimising Your Backlinks

Backlinks are inbound links that are directed towards your website. The number of backlinks you get on your site is an indication of its reliability and authenticity, that’s why sites like Google give more credence to websites with a good number of it. Not all backlinks are created equal, and here are three things you need to know about them:

Build them, don’t buy them

There’s a story about an SEO manager who paid an insane amount of money for cheap backlinks on a domain name that got banned from Google. Needless to say, that money went nowhere. The takeaway from this is to never buy your backlinks, and to craft them using the most Google-friendly techniques.

The quality of the source matters

If your source is an old domain name with excellent rankings, then Google will view your backlink to that site as highly domain. Links from an authority domain name such as .edu or .gov count for more, and that’s to be expected. One good link from domains like these and you’ll see your rankings change more than if you used hundreds of lesser known domains.

Pay attention to your anchor text

You want your anchor text (the words you use in the link) to be highly relevant to your keywords.


Effective SEO in Kent Entails the Need for a Responsive Web Design

Smart phones are now becoming a must-have for every Briton. Last year, a survey showed that 57 % of the whole UK population own smartphones, and 69% of smartphone owners use them for internet surfing. Undeniably, mobile use is on the rise, and the same survey showed that 30% of internet usage is now on mobile, 18% of which are from phones while the remaining 12% are from tablets. In fact, mobile internet usage in the UK had surpassed that of Americans, which is at 22%.

Even experts have predicted that this year will see a match between mobile and desktop internet usage, and there might come a time when mobile will completely surpass the desktop. It’s important to know these trends, particularly when it comes to your internet marketing strategies, and these recent numbers and statistics prove the increasing importance of having a responsive web design if you want to have a successful SEO in Kent campaign.

UX and Its Role in an Effective SEO Campaign

You have a website for your business, and you’ve implemented an SEO campaign that would hopefully increase traffic for your site by bringing its rankings up in search engine results pages (SERPs), but don’t forget that your main goal is to attract more visitors to your website. User experience, or UX, mainly contributes to achieving that goal, and a bad UX can greatly affect your business and could be costly in the long run. Continue reading

SEO Companies: Stepping Up with Pinterest

With the influence of various social media platforms in today’s generation, businesses have been taking advantage of these tools as part of their top marketing strategies. Facebook, Twitter, and LinkedIn are some of the commonly used social sites by businesses for publicity and promotional purposes. On the other hand, Pinterest, a less popular website can actually do wonders for the success of a business too.

For companies that wish to increase their profit through their products, it is essential to make use of Pinterest for the reason that this platform provides images of different things—commonly used for making mood boards or as inspirations. In line with content being the “king” in SEO, providing images via Pinterest that complement the content is relevant as well. Continue reading

SEO Mistakes to Avoid when Dealing with Content

One of the more recent trends in SEO nowadays is the use of unique content to market a business’ product or service. However, thanks in large part to the Internet, modern consumers are now more keen than ever in determining for themselves the kind of products or services they want and how to obtain them.  It is wise for upstart companies seeking to venture into SEO to be mindful of a couple of things.

First, the modern consumer is now more informed than before. This also means that the current market is in constant search for information. As such, your marketing campaigns (i.e. your content) should be focused on giving just that to your target audience. Continue reading