Backlinks are inbound links that are directed towards your website. The number of backlinks you get on your site is an indication of its reliability and authenticity, that’s why sites like Google give more credence to websites with a good number of it. Not all backlinks are created equal, and here are three things you need to know about them:
Build them, don’t buy them
There’s a story about an SEO manager who paid an insane amount of money for cheap backlinks on a domain name that got banned from Google. Needless to say, that money went nowhere. The takeaway from this is to never buy your backlinks, and to craft them using the most Google-friendly techniques.
The quality of the source matters
If your source is an old domain name with excellent rankings, then Google will view your backlink to that site as highly domain. Links from an authority domain name such as .edu or .gov count for more, and that’s to be expected. One good link from domains like these and you’ll see your rankings change more than if you used hundreds of lesser known domains.
Pay attention to your anchor text
You want your anchor text (the words you use in the link) to be highly relevant to your keywords.