With a fresh year comes new SEO techniques, and while Google appears to change its tune on which strategies win and which ones lose, mastering 2016’s SEO trends can be easy. Whether you’re running a large or small business in Kent, now’s the time to adapt your online marketing strategy.
According to GlobalWebIndex, a whopping 20% of all internet users now have an Instagram account, while some 300 million people are active on the site every single month. Instagram is an important platform for many businesses because it provides a way to start a dialogue with new customers. Read on for three simple yet highly effective ways you can boost your Instagram following.
Let’s say you hired an SEO company in Kent because you want to target that area specifically with your online marketing. The SEO company you choose may be able to create a solid online presence in Kent so that a great many potential customers that live in the area will see you first on Google and Bing. This sounds like a good thing, but some people wonder if such a strong local influence will limit their online marketing pull in other areas and on the internet in general.
There is no doubt that Kent is one of the most affluent regions within the United Kingdom. Still, it is quite alarming that some big and small local businesses fail to bolster their online presence and fail to reach their target customers through mobile. Over the last few years, this type of internet access has grown eight times faster than the regular online community did during the 1990s. Continue reading
Many entrepreneurs won’t admit it, but there are a lot of things you can learn just by observing your competitors. It’s actually not a secret and even the big brands do it from time to time. If you are just venturing out into the world of internet marketing for your newly established company, you can learn a few useful things from your competitors and use them to your advantage. Here are few tips from SEO companies:
A Fresh Start
Looking for ideas to use on your new website? Maybe you’ve been at it for quite some time now but are still drawing a blank. Looking at your competitor’s website or those who are on top of the food chain is not cheating if you don’t copy them. Try to get the general feel of the websites you think are the most reputable and are authorities in their respective niches.
Checking out the competition’s website is also a good way to know what is trending. You can easily see which links or keywords are working for them. Start with the generic ones as they are most likely to attract more relevant links. Also, be aware of geo targets of the links you are going to actively pursue.
Get on the Bandwagon
There’s a chance that you might have missed some opportunities along the way. Perhaps you don’t have some links that everyone else in your niche is using. Now is your chance to get on the bandwagon.
Some websites take pride in large content pieces that make for more thoughtful reading. Others, however, work well with banks of images. Do you know that search engine optimisation (SEO) is also applicable for images in the same way that marketers use the same tool for texts? An article in the bloggers’ forum Shout Me Loud! stresses the need for images to rank just as well in search engines.
Image-heavy websites are highly important to an online audience thirsty for something that visually describes a story instead of just reading them. Stock-photo websites or popular image repositories like Getty Images have been at the forefront serving websites that like to sate their customers’ visual appetites. When your image-gallery website needs a shot in the arm to enhance its ranking in search results, consult with SEO professionals in Kent, such as the crew from New Leaf Web Media, on how to effectively pull the elements together.
The Google search engine moves the goalposts very often. Their reason is that they have to in order to react to black-hat companies that try to manipulate the system, and because they have to perpetually improve their search engine to give the best value. Others point out that every time they undergo a massive search engine change/update, the Google earnings suddenly shoot up. The truth is somewhere in the middle.
You may have read SEO (search engine optimization) advice that you should optimise for certain keywords so that your website ranks higher on the search engines for those words. The aim is to choose the keywords that your target audience are going to choose.
If you run a business in Kent, you want your business to thrive, and the best way to reach the masses that use Google is by taking advantage of Search Engine Optimisation (SEO).
Why is SEO optimisation so important? It’s obviously a good thing for your website to show up near the top of a Google search, but what many small businesses don’t realise is that Google users click on a link on the first page of their search 94% of the time. Getting relegated to the second page or lower in a Google search is a sure sign you won’t be getting many visitors. Continue reading
Search engine optimization (SEO) and social media optimization (SMO) are two different online marketing methods that are often treated separately. After all, the former is used in search engine sites while the latter focuses on social media sites. However, despite their differences, there are special connections between them that marketers can use to boost marketing strategies.
In his article for Forbes.com, contributor Jayson Demers discussed how some social media practices can help improve a website’s ranking in search engine results pages (SERPs). These methods including growing the number of followers, encouraging external inbound links, and optimizing posts for searchers, which are actually social media optimization techniques.
Online marketing trends come and go, and search engine algorithms get major overhauls from time to time. Yet the overall goal of search engine optimisation (SEO) endures. Effective SEO enhances website traffic and search engine results page (SERP) ranking, factors that in turn increase brand awareness and attract potential customers.
If you are targeting customers within your community, for example, then you’d want to make sure your content appeals to them and that your website is local search friendly. When it comes to successful SEO in Kent, London, and East Sussex, you’d want to maximise online marketing best practices to enable your business to stand out.