Why is Search Engine Optimisation Important?

If you run a business in Kent, you want your business to thrive, and the best way to reach the masses that use Google is by taking advantage of Search Engine Optimisation (SEO).

Why is SEO optimisation so important? It’s obviously a good thing for your website to show up near the top of a Google search, but what many small businesses don’t realise is that Google users click on a link on the first page of their search 94% of the time. Getting relegated to the second page or lower in a Google search is a sure sign you won’t be getting many visitors. 

The psychological impact on visitors who see your website sitting near the top of the search cannot be overstated. Being at the top demonstrates that yours is a website—and by association, a business—that is trustworthy and professional.

Getting a great deal of website traffic also offers you insight into your customer base. Utilising Google Analytics, you can see what times your customers are active, what kind of technology they use, where they’re from, etc. Having a good idea of what kind of people visit your site helps you custom-tailor content to match their needs.

The details and methodologies of making sure your business website gets high rankings is rather complicated, which is why it’s best to get professional assistance in SEO for your online presence. With a bit of professional assistance, you’ll see your website’s traffic soar.


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