SEO Now: More than Ranking Up for Keywords

The Google search engine moves the goalposts very often. Their reason is that they have to in order to react to black-hat companies that try to manipulate the system, and because they have to perpetually improve their search engine to give the best value. Others point out that every time they undergo a massive search engine change/update, the Google earnings suddenly shoot up. The truth is somewhere in the middle.

You may have read SEO (search engine optimization) advice that you should optimise for certain keywords so that your website ranks higher on the search engines for those words. The aim is to choose the keywords that your target audience are going to choose.
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Why is Search Engine Optimisation Important?

If you run a business in Kent, you want your business to thrive, and the best way to reach the masses that use Google is by taking advantage of Search Engine Optimisation (SEO).

Why is SEO optimisation so important? It’s obviously a good thing for your website to show up near the top of a Google search, but what many small businesses don’t realise is that Google users click on a link on the first page of their search 94% of the time. Getting relegated to the second page or lower in a Google search is a sure sign you won’t be getting many visitors.  Continue reading