Search engine optimization (SEO) and social media optimization (SMO) are two different online marketing methods that are often treated separately. After all, the former is used in search engine sites while the latter focuses on social media sites. However, despite their differences, there are special connections between them that marketers can use to boost marketing strategies.
In his article for Forbes.com, contributor Jayson Demers discussed how some social media practices can help improve a website’s ranking in search engine results pages (SERPs). These methods including growing the number of followers, encouraging external inbound links, and optimizing posts for searchers, which are actually social media optimization techniques.