SEO in Kent Links with Social Media Optimization in Different Ways

Search engine optimization (SEO) and social media optimization (SMO) are two different online marketing methods that are often treated separately. After all, the former is used in search engine sites while the latter focuses on social media sites. However, despite their differences, there are special connections between them that marketers can use to boost marketing strategies.

In his article for, contributor Jayson Demers discussed how some social media practices can help improve a website’s ranking in search engine results pages (SERPs). These methods including growing the number of followers, encouraging external inbound links, and optimizing posts for searchers, which are actually social media optimization techniques.


Effective SEO in Kent: New, Better SEO Tactics to Implement This Year

Online marketing trends come and go, and search engine algorithms get major overhauls from time to time. Yet the overall goal of search engine optimisation (SEO) endures. Effective SEO enhances website traffic and search engine results page (SERP) ranking, factors that in turn increase brand awareness and attract potential customers.

If you are targeting customers within your community, for example, then you’d want to make sure your content appeals to them and that your website is local search friendly. When it comes to successful SEO in Kent, London, and East Sussex, you’d want to maximise online marketing best practices to enable your business to stand out.

All About Optimising Your Backlinks

Backlinks are inbound links that are directed towards your website. The number of backlinks you get on your site is an indication of its reliability and authenticity, that’s why sites like Google give more credence to websites with a good number of it. Not all backlinks are created equal, and here are three things you need to know about them:

Build them, don’t buy them

There’s a story about an SEO manager who paid an insane amount of money for cheap backlinks on a domain name that got banned from Google. Needless to say, that money went nowhere. The takeaway from this is to never buy your backlinks, and to craft them using the most Google-friendly techniques.

The quality of the source matters

If your source is an old domain name with excellent rankings, then Google will view your backlink to that site as highly domain. Links from an authority domain name such as .edu or .gov count for more, and that’s to be expected. One good link from domains like these and you’ll see your rankings change more than if you used hundreds of lesser known domains.

Pay attention to your anchor text

You want your anchor text (the words you use in the link) to be highly relevant to your keywords.