Effective SEO in Kent Entails the Need for a Responsive Web Design

Smart phones are now becoming a must-have for every Briton. Last year, a survey showed that 57 % of the whole UK population own smartphones, and 69% of smartphone owners use them for internet surfing. Undeniably, mobile use is on the rise, and the same survey showed that 30% of internet usage is now on mobile, 18% of which are from phones while the remaining 12% are from tablets. In fact, mobile internet usage in the UK had surpassed that of Americans, which is at 22%.

Even experts have predicted that this year will see a match between mobile and desktop internet usage, and there might come a time when mobile will completely surpass the desktop. It’s important to know these trends, particularly when it comes to your internet marketing strategies, and these recent numbers and statistics prove the increasing importance of having a responsive web design if you want to have a successful SEO in Kent campaign.


UX and Its Role in an Effective SEO Campaign

You have a website for your business, and you’ve implemented an SEO campaign that would hopefully increase traffic for your site by bringing its rankings up in search engine results pages (SERPs), but don’t forget that your main goal is to attract more visitors to your website. User experience, or UX, mainly contributes to achieving that goal, and a bad UX can greatly affect your business and could be costly in the long run. Continue reading